60s→1s
Custom analytics dashboards for a marketplace operations business. Load time cut from a minute to under a second, so the team stopped waiting to look.
00 / DATA & DASHBOARDS
The chart is the easy part. The data underneath is where it breaks.
We build the whole stack behind a dashboard. We connect your scattered sources, model the data, and put it in the tool that fits, Power BI, Tableau, or a custom build, so the number on the screen is one you can actually act on.
QUERY TO CHARTDATA
01 / THE PROBLEM
Most dashboards fail for the same reason, and it is not the chart.
The chart looks fine. The problem is underneath. The data is already stale by the time it loads, scattered across tools that do not agree, or so heavy the dashboard takes a minute to open.
A dashboard that is slow or wrong stops getting looked at. The team quietly drifts back to the spreadsheet, and the reporting tool becomes shelfware. The fix is almost never a better chart. It is the data layer beneath it.
02 / THE STACK
One data layer. The tool that fits on top.
01
The part that actually makes a dashboard work.
We connect your scattered sources, marketplaces, payment gateways, ERP, CRM, into one place, model the data, clean it, and keep it current. Every dashboard we build stands on this, whatever tool sits on top.
One source of truth, current to the minute.
02
For teams already in the Microsoft world.
Data models, DAX measures, reports, and the governance around them, row-level security, workspace and gateway setup. If you already own the licences, we build on what you have.
Your existing Power BI, finally populated properly.
03
For teams standardised on Tableau.
Source connections, calculated fields, dashboard design, and clean publishing to Tableau Server or Cloud. Built to your team's existing workflow, not around it.
Tableau dashboards your team will actually open.
04
For when the off-the-shelf tools hit their ceiling.
When the data is too heavy or too live for Power BI or Tableau, we build custom: real-time dashboards on fast infrastructure, plain-English querying, and analytics embedded straight into your own product.
Sub-second dashboards on millions of rows.
03 / PROOF
What we have built underneath.
days→under 60s
A plain-English dashboard builder for the same business. Ask a question, get a live dashboard, no SQL required.
PROOF IN CONFIRMATION
Power BI and Tableau are new delivery lanes on this same data layer. The first engagement result lands here once it ships, real numbers only.
We publish only numbers we can stand behind. Ask us in a session and we will walk you through the work in detail.
04 / ONE TEAM
The dashboard is the last mile of a bigger system.
The data layer under these dashboards is the same pipeline work behind our reconciliation systems and our cloud infrastructure. The dashboard sits on top of the automation that keeps the data clean and current. Because one team builds all of it, the number on the screen traces cleanly back to the source, with nothing lost in a handover.
05 / STRAIGHT TALK
We pick the tool for your data, not for our invoice.
If Power BI on your existing data will do the job, we will build it there and save you the cost of a custom stack. If your data is too heavy or too live for an off-the-shelf tool, we will tell you that too, before you spend on a licence that will not hold. The tool is a means, not the point. Problem first. Process second. Software last.
06 / START HERE
Show us the dashboard nobody trusts.
A working session, not a sales call. We look at where your data lives, why the current view is slow or wrong, and which tool actually fits. Then we tell you plainly.
Smoketrees Digital LLP
Custom software systems for growing businesses.
HSR LAYOUT, BENGALURU
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